I see so many people using Web 2.0, but they aren’t having success because they aren’t interactive. That is one of the main reasons why Web 2.0 is so effective, it is because of the interaction and networking.

Selling a product is tough. I’ve been in sales for many years and I majored in Sales in college. I did manage to make the dean’s list, a number of times. I know everything that there is to know about making a sale and I’ve made a ton of sales in person and a ton of sales online.

I used to be a top salesman at various jobs. I used to get that reputation because I was good looking, that wasn’t why I was successful. I was successful because I was good at connecting with people and understanding and solving their problems.

When it comes to Web 2.0 or online sales, what you look like, doesn’t matter. Heck, most sales are made without them even seeing you. I don’t have a picture of myself on my two best selling sales pages.
The key is to interact with people and build relationships. People usually won’t buy a product online if they haven’t been pre-sold. I’ve had so much more success when I give away something for free and then tell people that they can get a lot more, if they buy, but I’m not too pushy.

I always offer a money back guarantee and provide my e-mail address to people. If they have any concerns, I will ease them and they usually end up buying. In the end it is usually about trust.

Trust is usually earned when it comes to selling online. People are really skeptical to take out their credit cards and order. When they can talk and interact with a real person, it changes everything. I would say that 90% of the people that send me an e-mail about buying an item, actually buy it.

I don’t contact them with this big, slick, salesman e-mail, I just answer their questions and reassure them. It is coaching them through the whole process.

Think of yourself as a parent that is teaching your kid how to walk. If they fall down and ask for a refund, you grant it, but you should have the confidence that most of them will be very successful and gain a lot from the product. Confidence is what you need.