This is obviously very important, because if you don’t get them to open your e-mail, they won’t open it or read it.  That means that you don’t give yourself a chance at success and 100% of the people that don’t click on your e-mail don’t take your intended action.

They don’t buy your product or service, they don’t buy your affiliate product or even go to the free resource that you recommend.  So many people focus on just the product and the sales page and not enough on how they are going to get traffic.  I’ve been guilty of that, myself.

It doesn’t matter how great your product is or how great your sales page is, if you aren’t getting targeted traffic.  The same goes with the e-mails that you send out to your mailing lists.  If they don’t open your messages, it doesn’t matter how good or compelling you message is, if they don’t open it.

The first thing that you need to do is not let your title get too long.  You have to remember that you’re sending out messages to a huge number of different e-mail services. 

I have e-mail accounts with yahoo, google and my own personal service that is a small local provider.  Most people that are active online have more than one e-mail provider, remember that many people also have work e-mails.

The reason why this is important is not only for spam purposes, but also because different e-mail providers allow more or less of the title in the e-mail titles.  This means that if your title is too long, not all of it will get read.

That can be a bad thing.  You want people to read your whole title or you might leave out a key word or even phrase.  That is why you want it short and sweet.

I don’t know what a great open rate is.  I’ve dealt with many different mailing lists, that have been built in many different ways, but I do know what I’ve been successful with. 

The key is to not only get them to open your e-mail, but also to get them in the right frame of mind to read the e-mail and take action.  You want to play on a human element that we all have.  That is curiosity.  Get them curious and they will click on the link.

The main thing is to develop a relationship.  That is the best way to do things.  Give them great free information and don’t deceive them and be courteous and continue to bond.  They will become really responsive, if you do those things.