The master marketing strategy is a way of building a complete online business.  It is also a way to making quick money, build a mailing list, get yourself recognized, get traffic to your websites and blogs and be an affiliate.  The one thing is that it has to be in one niche market at one time.

Now, this can be applied to multiple niche markets, if you want.  It can also be applied to about any niche market that you can think of.

The one catch is that it will take some hard work.  The hard work will pay off because you will build a long-term business where you can make an unlimited amount of money and eventually set it up to be nearly hands off. 

The First Step

The first step is to create some assets to promote.  Lots of people aren’t successful online because they don’t create their own assets to promote.

Here are some options

Creating an Information Product – You can make upfront money with information products, build your mailing list with them, be an affiliate through them and open up your own affiliate program.

Creating a Blog or Website – This is an asset that you can monetize in a ton of different ways.  You can also promote your other assets through them.

Creating a Membership Site – You can do all of the things that I mentioned with information products, but you can also set it up to get recurring income.

Some Advice For Creating Assets

The more assets that you create the merrier, as long as you don’t over extend yourself time wise or resource wise.  You don’t want to just spend all of your time creating them and not getting traffic and making money.

Don’t get too perfect when creating assets.  Yes you want them to be great, but nothing is ever perfect.  You want to finish projects, they can always be improve on, later.

Don’t be afraid to outsource certain tasks.  If you aren’t good at something or if something will take you a really long time to do, you should consider outsourcing it.  I like: www.elance.com and www.odesk.com  

The last one is to simply take action.  This is one of the biggest problems that people face.  They over analyze  things and don’t take action or get distracted and keep going from one thing to another without finishing anything.

The Second Step

You will want to set up an auto responder sequence.  You want to send traffic through a squeeze page, where you capture their e-mail address and send them through your auto responder sequence. 

This is where you promote your information products, blog or websites and membership sites.  You can send the traffic through one source and promote multiple assets.  You also have a mailing list, another great asset, for long-term promotion.

Setting Up a Successful Auto Responder Sequence

The first thing that you want to do is to introduce people to yourself and your online business.  Get them to know who you are and get them familiar with getting e-mails from you.

Space out your messages.  You don’t want to bombard them everyday with messages.  People get sick of being bothered that much.  I usually space the messages out by three days.

Don’t be too pushy.  People want to be on your list to be enlightened and get good information.  Some of them are willing to pay for it, but they don’t want to be seen as a dollar sign.

Don’t just send sales pitches.  Make sure that you’re giving them some great free information and free resources.  You have to always ask yourself if you would want to be on your mailing list.

Go to www.aweber.com and sign up for an account.  It is about $20 a month, but it is well worth it.  I’ve used them for a long time now and they are by far the best auto responder service that I’ve ever used.  Their customer support, their features and tutorials are all awesome.

The Third Step

This step is all about putting together something to give away for free, in order to, capture e-mails.  It is also about having a converting squeeze page.

Advice on Putting Together The Offer

Make the offer have broad appeal.  You don’t want the information to be enticing only to a small percentage of people in the niche.  You want broad appeal and interest.

Giving away short reports is an effective strategy.  People love to sign up to get these free reports.  They give their name and e-mail and quickly get to read the report.  It also allows you to up-sell, be an affiliate and promote your business with it.

Structure your offer around intrigue.  People are curious and people hate to get left behind.  That is why playing on intrigue is so important. 

Advice on Putting Together The Squeeze Page

Short and Sweet – You aren’t asking them to pay you any money, so they shouldn’t need a lot of convincing.  They are giving you their e-mail address, but it shouldn’t be a really tough sell.  You don’t want them to have to scroll down too far to give their information and sign up.

Play on Intrigue – Like I said before, if people are curious, it is like an itch that they need to scratch.  Appeal to their curiosity.

Social Proof – Some  quick social proof can be a good thing.  It always helps people envision their own gain, if they can see that other people have gained from signing up.

Close and Have a Call to Action – You have to tell them to sign up.  If you don’t close hard, some people will leave without signing up.  Encouragement is always a good thing and will help close the deal.

The Fourth Step

This step is all about getting targeted traffic.  You have your offer in place, you have your squeeze page in place and you have your auto responder sequence in place.  Now you need targeted traffic.

Targeted Traffic Sources

Joint Ventures – Working out joint ventures is a great way to get traffic.  If you like what you see from another marketer, then approach them and tell them that you will promote them if they promote you.

Blogging – I talked about having a blog earlier.  You can have a banner ad or a place for them to sign up to your mailing list on your blog and get targeted traffic, that way.

Articles – articles can get you a lot of traffic.  You can write them yourself or you can outsource them.  Either way, you can get a lot of targeted traffic from articles.

Traffic Exchanges and Safe Lists – You can get traffic from these two sources.  Most of them are free, but you can find some gems, if you’re willing to invest some money into them.

Pay-per Click – This is one of the most famous traffic sources.  People don’t want to pay money to get traffic to a free sign up page.  Well, that is why you have front-end offers and treat your members well.  It is a long-term benefit and hopefully you set yourself up with some up-front gains.

There are many other traffic sources that you can pursue, for yourself.  The main thing is to take action and focus and finish projects.