This can seem like a daunting thing to set up.  In reality, it isn’t so daunting.  I recently set up an auto responder sequence and it only took me about an hour.  That is including how long it took me to write the messages, just four, but it is a good solid sequence.

Some guys set up these long auto responser sequences with dozens of messages.  When I start out, I just want to set up a half dozen or less messages.  I want to spend some of the time setting it up, but also focusing on getting targeted traffic to my sign-up page, right away.  It doesn’t do any good to spend all your time setting up this huge sequence and not on getting targeted traffic into the system.

When I’m first setting it up, I want to achieve a few objectives.  The first is to give them value.  You want to show them that they will receive good free information for signing up to be on your list. 

The second thing is to get them familiar with you.  You want to use your full name when you send them messages or your brand name.  Get them use to getting e-mails from you.  Give them a background of yourself and introduce them to your assets in the niche and your online business or web sites or blog.

The third is to obviously make some quick money.  When I mean quick money, over the course of a week or so.  I don’t get too pushy, but I do give them the option to buy certain things and tell them the advantages of doing so.

You want to make some front end money so that you can reinvest some of it into getting paid targeted traffic to your sign-up page.  Having that money to invest will not only give you lots of traffic, it will save you a lot of time and effort, if you were just to rely on driving free traffic to the sign-up page.

I usually space out the messages by three days.  I figure that I’m not pestering them too much and at the same time they get use to getting e-mails from me and they obviously don’t forget who I am and they get in a habit of opening my messages.