Remember earlier when I said it’s easier to sell to an existing customer than it is to a first-time customer?

Here’s something else:

It’s easier to sell to a “warm” customer than a cold customer.

And one way to warm-up and pre-sell your customers is keeping in frequent contact with them using a newsletter list.

Consider this: Imagine you’re directly promoting your affiliate link. If you’re pulling a 2% conversion rate on a particular product, that means you’re selling 2 products for every 100 targeted visitors.

What a waste!

You have 98 targeted visitors just slipping through your fingers, never to be heard from again.

Ouch! That’s gonna leave a mark.

So instead of sending your targeted visitors to the merchant’s page,
you instead send all your visitors to your squeeze page.

Instead of making a couple sales here and there, you’re now building a list – and you’re building relationships.

Since people buy from those they know, like and trust, your conversion rates will explode.

Plus now you’re NOT wasting visitors.

If your squeeze page is persuasive enough, your freebie attractive enough and your visitors are highly targeted, you could be getting 25%, 35%, or even more of these visitors onto your mailing list!

Now instead of getting one shot to sell one
product to them, you can promote as many products
(and make as many sales!) as you’d like.

You can do this over and over for as long as your subscribers stay on your list. And you’ll make a lot more money with this list than if you let 98% or 99% of your visitors wander away!

One of the things that I highly recommend you do in order to really get people to join your list is to…

Disclose Highly Desirable “Results”

The idea here is to inform the visitor to your opt-in page that in your special report or mini-course (I.E. Your list offer), you’ll be revealing exactly how you achieved some desirable result – with the implication that they can duplicate your method if not your success.

“Here’s how I did XYZ in XYZ with XYZ“.

One of my favorite examples for this is my friend John Reese. If you visit his AuctionSecrets.com site you’ll notice a list offer midway through his salesletter. Here’s what John says…

——- Begin John’s Opt-In Offer ——–

As you’ve probably already read, I actually made over $38,000 in PROFIT from one single auction on eBay. And I know exactly what you’re thinking!

“He must have sold a car or some kind of real estate…”

If you thought that you’d be wrong!

What’s even more amazing about that one auction is that it was something that I bought for $100. Yep, 100 bucks. Not a bad profit, eh? I think that’s something like over 300,000% return. I’d say that was a “good” investment.

You can learn EXACTLY how I made the $38,450.27 PROFIT in my FREE…

5-Day Email Mini-Course, “The eBay Home Business Explosion!”

——- End John’s Opt-In Offer ——–

Now, I ask you, if you’re even remotely interested in selling on eBay, could you possibly resist joining his list to find out how he did it? Of course not. It’s irresistible. And that’s the point.

You want to inform the visitors to your opt-in page that you’ll be revealing some specific information on tremendous results you’ve achieved. And hint at some “amazing” aspect of your results. Look at John’s copy, not only did he mention that he made $38,450.27 on ONE auction, but he also stated that he did it with something he bought for only $100. Now there is a built-in curiosity factor. Not only do I want to know “how” he did it, but I also want to know “what” he sold to do it!

See how compelling this is?

Disclosure of tremendous results + hint of an amazing aspect = irresistible urge to join your list!

Note: People are inherently lazy and want something for nothing or something very easy. (Listen, I point to myself as well on this – it’s just a fact of life, all things being equal, we’d like things done with as little effort as possible.) If you can point to a shortcut you have figured out, an idea or tool for automating a process, a way to avoid a troublesome mistake or the ability to get someone else to do it for you, you’ll have a very powerful motivating factor for getting people to subscribe to your list.