Writing and submitting ezine articles is a great way to drive targeted traffic to your site. And best of all, each of your articles can draw in traffic for weeks, months and even years after it first goes live online.
Most article marketers create informative yet generic articles, which they use to drive traffic to any number of affiliate links or even their own squeeze page.
But here’s the thing:
Sometimes your prospect needs to be lead by the hand
and shown the exact solution to their problem.
If he spends even five minutes researching, he’ll see an overwhelming number of solutions to his problems.
Sometimes even the same article may recommend multiple solutions. It’s confusing.
That’s where your specific article comes in.
You take the position of a strong leader, take your prospect by the hand,
and confidently lead him to the best solution.
He doesn’t even have to think about it because you’re showing him what product to choose.
That’s one possibility.
Sometimes, however, your prospects are also looking for specific information about specific products. They may be on the verge of making the buying decision, but they need confirmation from someone else.
Your product-specific article can serve as that confirmation… which means you pocket a quick commission!
Tip: There are plenty of places to submit your articles online. One of the best places is EzineArticles.com.
Other directories include IdeaMarketers.com, Buzzle.com, GoArticles.com, and ArticleCity.com.
If you have more than one article, then set up a Squidoo.com lens or a HubPages.com hub.
Let me give you three examples to show you what I mean:
Example #1: You create an article titled “How I Improved My Golf Score In 30 Seconds!” Then the article gives the reader tips and tricks for improving the golfer’s stance and swing. It ends by talking about how the biggest improvements came when you used Brand XYZ golf clubs.
Note: Naturally, DON’T use an example like this if the clubs don’t actually improve your game.
Example #2: You create a “how to” article that gives people the secrets of growing big, tasty tomatoes. The article takes the reader through all the steps of planting, nurturing and harvesting. The money-maker? Your article explicitly recommends the reader buy “Tomato Tree” plants in order to get good results (and you provide your affiliate link, of course).
Example #3: You create an article that provides useful but incomplete information about how to save a faltering marriage, “Seven Ways to Save a Marriage.” The article gives the reader a good starting point, but she’ll need to purchase the “Save a Marriage” book through your affiliate link to get all the information.
You get the idea.
And this can literally work for any market and niche. In other words, it can work for you.
