If you want to make a lot of money with affiliate marketing, then you need to sell more products and more expensive products to your existing customers. That’s because it’s easier to persuade an existing customer to buy something else (as opposed to finding a brand-spanking-new customer and persuading him or her to buy something for the very first time).
Now here’s a ridiculously easy way to make those backend sales:
Promote recurring billing products.
Just as the name suggests, recurring billing (also called “continuity”) are those sales that happen automatically. The customer is charged automatically – typically on a weekly or monthly basis – and the product or service is delivered as long as the customer doesn’t cancel.
It’s easy for the merchant, the customer and the affiliate.
SIDEBAR: You probably have several recurring billing contracts lined up both personally and for business. Common examples include your cell phone contract, your web hosing, your monthly payments for an autoresponder, any monthly membership sites that you’ve joined, etc.
Here’s the beauty of recurring billing products:
All you have to do is find and persuade the customer once… yet you get paid month after month for as long as the customer remains a member.
That’s an easy, passive affiliate income for you!
Here are three ways to find these passive-income opportunities:
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Go to the ClickBank.com marketplace and look for products that have a value higher than $0 in the “future $” category. Those are your recurring billing products.
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Search in Google for your niche keywords, a search term like “affiliate program” plus other search terms like “recurring billing,” “membership site,” “passive income” or similar.
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Seek out known recurring billing opportunities in your niche.
Example: If you’re selling products in the Internet marketing field, then you already know that most mailing list managers, PLR sites, web hosts and similar offer recurring billing. So you can go directly to the main product or service providers in your niche to check for an affiliate program with recurring commissions.
Tip: Read the affiliate TOS (terms of service) and affiliate agreements carefully. While some vendors offer recurring billing to the customers, they may only pay the affiliates a one-time flat fee for the referral. You’re looking for programs that pay month after month for as long as the customer remains a customer.
Again, it’s all about “numbers”.
Which of these is best…
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Promoting Affiliate Offer A which sells for $24.00 and earns you a 50% commission? Or, all things being equal…
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Promoting Affiliate Offer B which sells for $24.00 PER MONTH and earns you a 50% commission PER MONTH for as long as the referred customer remains active?
Doesn’t take a rocket scientist to figure out “B” stands for “Better”!
THE ULTIMATE MIX: And when you find a “sweet” setup that offers both (A one-time offer that backends a recurring offer), that’s a huge neon sign flashing the message “Promote This One!”
EXAMPLES:
YummyPLR.com – PLR site that offers recipes (40% monthly commission).
ReliableWebs.com – Web hosting with free blog installs (20% monthly commission).
