Have you ever noticed more and more companies are sending you emails and junk mail through the post and they want you to fill in forms and give your details? Well companies are always collecting peoples data simply because they are constantly making money from “their list”. For example, cell phone companies such as 02 use lots of different marketing techniques to get people signing up to their mailing list. They do this by giving away FREE sim cards. When people enter their name and other information such as postal address and email address then these details will be held by 02 so they can market to these people time and time again.

You can use the same technique of list building by giving something away for free in exchange for people’s email addresses. Many of the successful Internet Marketers are now millionaires thanks to their list. They have massive lists of thousands and thousands of people who are constantly buying their product. These people effectively become your prospects and they will always follow you if you have high quality products. If people ever tell you that “the money is not in the list” then they are lying because the money really is in the list -  it depends on how responsive your list is and how you build a relationship with them.